Several prominent brands, individuals and even government entities showed their nostalgic and fun side by participating in #BacktotheFutureDay celebrating the day (Oct. 21, 2015) actor Michael J. Fox’s character zoomed 30 years into the future from 1985.
People and organizations across the globe had fun with the hashtag as tweeter users poked fun at what the movie predictions for the future did not come into creation.
Obviously not everyone is going to see every hashtag. That’s humanly impossible. Nearly 2.5 million impression hits is nothing to overlook. Tweeting a funny, nostalgic or even educational message using a trending hashtag is wise because your organization rapidly expands it’s exposure by including the hashtag in its messaging.
What’s even more impressive is that the brand tweets were not “promoted” content, better known as paid advertising. Yet from what I can tell most groups simply tweeted their messages with any video or pictures.
A Panama based newspaper even got in on the fun, as they highlighted an article questioning whether Republican presidential candidate Donald Trump was the inspiration for the trilogy movie set’s villain.
And the beauty of social media is you can reach a global audience, not just people sharing in your area code. All too often it’s easy to just look at our own communities and lose sight at how far a tweet can travel an influence others.
Social media plans and your organization’s overall communication plan need to be strategically placed to align with your organization’s message. That doesn’t mean a few online posts can’t be fun and make people smile.
Yet before you start throwing up posts on Twitter or other social media outlets make sure you completely understand the message behind the trending hashtag. You don’t want to be the firm whose post goes viral because it is insensitive to a culture or tragic historic event.
Life is stressful. Sometimes people just want to relieve a nostalgic memory from their childhood and poke fun at how far our world has progressed or the lack of progression. (Where is my flying time machine car?)
Consumers are overloaded with implied messages hundreds of times throughout the day. When an organization, especially a firm seeking to sell something, shows their funny or reminiscent side it makes the messaging a little easier to digest because the consumer is subconsciously.
People remember organizations or brands which bring a smile to their face. Even if it’s just for a brief moment. And that leads to brand loyalty, more valuable than any paid advertising.