Looking to connect and better engage with audiences in 2016?
Your brand might want to look into developing an app, especially if you are seeking to engage young millennials. Mobile app usage among Americans is growing at a faster rate than people using a desktop computer or internet browser on their cell phones.
ComScore tracks online metrics for corporate clients across multiple digital and social media platforms – TV, smartphones, tablets, desktops and gaming. ComScore conducted a study analyzing online digital usage during a two-year period, which included behavioral measurement analysis and a survey of more than 1,084 smartphone users.
More people spent time online using an app than ever before, according to ComScore’s 2015 U.S. Mobile App Report. The study found users spent more than 778,900 minutes online using apps on their smartphone or tablet in 2015 – that’s a 90 percent increase from 409,800 in 2013. Desktop usage also grew – yet at only 16 percent. That’s less than five times slower than the growth of mobile apps.
The study further showed that people aged 18 to 24 are using apps most frequently on their cell phones. App usage among older adults is on the upswing as well on tablet devices.
These figures demonstrate just how important it is for a brand to develop apps. Digital apps can be used across a variety of industries – corporate, nonprofit and educational institutions.
CVS, Zappos and Starbucks all use apps to further engage with their customers. The American Red Cross, the American-based division of an international non-governmental organization, has a series of apps downloadable for free to provide people tips for everything from First Aid to tornado and flood preparedness. Many apps, sometimes by private firms, are developed specifically for university students. Mochila developed such an app for the University of North Texas.
There are online courses available to help brands take their digital footprint to the next level by developing their own apps. DiyGenius offers online courses on developing apps for Android and iPhone/iPad to increase your firm’s engagement.