Millennials are often portrayed as being the least likely generation to be involved in politics.
Global government leaders know this all too well.
Since millennials were the first generation born into the digital revolution they are constantly on their mobile devices. Snapchat is one of the hottest apps among young millennials, aged 13 to 24 years old. So, America and other government leaders from around the world are using Snapchat to engage this key voting population.
A study by public relations firm Burson-Marsteller highlights how some of the world’s most powerful leaders and governments are interacting with young people. The Burston-Marsteller study highlights 16 world leaders and government officials using this popular app.
The study found:
The Foreign and Commonwealth Office of the United Kingdom was the first international government entity or leader to adopt the social media powerhouse. Its account opened on Sept. 17, 2015 just prior to a Rugby World Cup party. U.S. President Barack Obama is the first American president to embrace social media. So, it’s no surprise that the White House created a Snapchat account in early January 2016. It was originally created to give people insights into the 2016 State of the Union address. Later the White House used Snapchat to accent the 2016 Easter Roll festivities featuring President Barack and First Lady Michelle Obama on the White House lawn with participants.
The United Nations, Irish government, European Parliament, Argentinian President Mauricio Macri, along with leaders from Holland and Iceland began using Snapchat in recent months.
These worldwide government titans are not only on the hottest social media platform, but their receiving terrific engagement feedback. For instance, the UK Foreign Office boosts a 60% engagement rate and 90% completion rate of people watching the entire snapchat clip.
Sounds like they are hitting their target audience. So why isn’t your brand using Snapchat?
Get to Snappin’.